NEW Products! Introducing Hard Yerba Mate + NA Craft Light

• August 19, 2024
• Upslope Brewing
• no comments

Upslope Brewing Launches Two Brand New Products:

Hard Yerba Mate and a Non-Alcoholic Craft Lager

BOULDER, Colo. (August 19, 2024) — Boulder-based Upslope Brewing Company is proud to announce two new year-round products launching this quarter to add to their lineup of ales, lagers and craft hard seltzers. Upslope Hard Yerba Mate and a Non-Alcoholic version of their flagship Craft Lager will debut this summer with full market availability by September.

Now available, and just in time before summer ends, is Upslope Hard Yerba Mate with lemon. Rooted in the origins of their founders from Argentina and Colorado, Hard Yerba Mate is a flavorful infusion that embodies the best of both worlds. This innovative new offering aims to liven up the craft hard tea category by blending the rich heritage of South American yerba mate with Upslope’s contemporary craft. Brewed with organic pure leaf yerba mate and real fruit, each 12-ounce can weighs in at 5% ABV, is gluten free, and has low carbonation with naturally occurring caffeine.

Being from Argentina, where yerba mate is a cherished tradition, I’m excited to share our Hard Yerba Mate with Upslope fans and newcomers to the brand looking for something unique,” says Dany Page, Co-Founder and VP of Brewing Operations. “We’ve infused the rich traditions of yerba mate with our innovative spirit and quality craftsmanship to create something new on the hard tea scene that’s truly special and delicious.”

Upslope Hard Yerba Mate

• Flavor: Lemon
• Stats: 5.0% ABV
• Aroma: Fresh-Squeezed Lemon, Earthy, Sweet
• Body: Light, Low Carbonation
• Color: Hazy, Pale Straw Color
• Availability: Year-Round
• Food Pairings: Empanadas, Bruschetta, Churros
• Package: 12-ounce Six Packs
• Distribution: Colorado, Florida, Kansas, Montana, Nebraska, Utah and Wyoming

Packaged in 12-ounce six packs and available on draft in Upslope tap rooms and in various on-premise accounts, Upslope Hard Yerba Mate promises to deliver an elevated and refreshingly unique flavor experience.

Additionally, Upslope is proud to announce their first non-alcoholic offering, Non-Alcoholic Craft Light, based on their flagship Craft Lager. Crafted for those who seek a flavorful option without the alcohol, this brew offers all the taste of their best-selling Craft Lager with less than 0.5% ABV, along with fewer calories and carbs. With a crisp, cracker aroma and a subtle herbaceous note, Non-Alcoholic Craft Light delivers a full flavor yet refreshingly light drinking experience making it a go-to choice for those looking to enjoy the moment without the booze.

With the growing trend toward non-alcoholic beverages, Upslope is excited to introduce a new way for our customers to enjoy our craft brews without the alcohol, yet with all the taste and quality they expect,” says Head Brewer, Alex Meyer. “Our Non-Alcoholic Craft Light does just that – it embodies our commitment to innovation and responsiveness to evolving preferences, delivering the full flavor of our traditional Craft Lager in a refreshing brew with no alcohol.”

Non-Alcoholic Craft Light

• Stats: <0.5% ABV
• Aroma: Crackery, Light Herbaceous Note
• Body: Light
• Color: Straw
• Availability: Year-Round
• Food Pairings: Beer can chicken, pasta primavera, oysters on the half shell
• Package: 12-ounce Six Pack Boxes
• Distribution: Colorado, Florida, Kansas, Montana, Nebraska, Utah and Wyoming

Upslope’s Non-Alcoholic Craft Light will be available in 12-ounce six pack boxes, a first for the brewery, at Upslope’s two Boulder tap rooms and across Upslope’s distribution region of the Rocky Mountains and southern United States by mid-September.

To learn more about Upslope Brewing Company, and its year-round and seasonal beverages, visit www.upslopebrewing.com. #ApresEverything

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About Upslope Brewing Co.

Boulder-based Upslope Brewing Company is the creator of premium ales, lagers, Spiked Snowmelt craft hard seltzers, and new Hard Yerba Mate and Non-Alcoholic Craft Light, which are all artfully crafted using natural ingredients. Packaged in aluminum cans for exceptional portability and because it’s best for the environment, Upslope complements the outdoor lifestyle and caters to the on-the-go beer enthusiast. Their core beer lineup includes six year-round offerings: Craft Lager, Citra Pale Ale, India Pale Ale, West Coast Style IPA, Japanese Style Rice Lager, and Mary Jane Ale made in collaboration with Winter Park Resort. Additional installments are offered in the following series with rotating styles throughout the year: International Lager Series, IPA Series, Fruited Sour Series, and a Limited Release series. Additionally, Upslope is a proud Certified B Corporation, joining an effort to redefine success in business by solving social and environmental problems. Learn more about Upslope at www.upslopebrewing.com and Spiked Snowmelt at www.snowmelt.com.

Contact:

Julia “Jube” Weilandt

Marketing Manager

Upslope Brewing Company

Julia.weilandt@upslopebrewing.com