More Mate! Introducing New Hard Yerba Mate Package Formats

• April 3, 2025
• Upslope Brewing
• no comments

Upslope Brewing Expands Hard Yerba Mate Lineup with 12-packs and 19.2 oz Tall Boys

Boulder-Based Brewery Rides Momentum of Hard Yerba Mate Growth with Exciting New Formats

BOULDER, Colo. (April 3, 2025) — Upslope Brewing Company is excited to announce the expansion of its Hard Yerba Mate lineup with the release of new 12-packs, hitting shelves this week. Building on the success of last summer’s introduction of Hard Yerba Mate in 12-ounce six-packs, the new format offers even more convenience for fans looking to stock up on their favorite craft hard tea.

But that’s not all—later this month, Upslope will also introduce Hard Yerba Mate in 19.2-ounce tall boy cans, perfect for outdoor adventures, après, and beyond.

Our Hard Yerba Mate quickly became a fan favorite, so we’re really excited to roll it out in new formats that fit even more occasions,” says Upslope Sales Director, Ryan Cobb. “Whether you’re stocking up with a 12-pack for the weekend or grabbing a tall boy post-adventure, we’re making it easier than ever to enjoy our unique hard tea.”

Upslope Hard Yerba Mate

• Flavor: Lemon
• Stats: 5.0% ABV
• Aroma: Fresh-Squeezed Lemon, Earthy, Sweet
• Body: Light, Low Carbonation
• Color: Hazy, Pale Straw Color
• Availability: Year-Round
• Food Pairings: Empanadas, Bruschetta, Churros
• Package: 12-ounce six-packs, 12-ounce 12-packs, 19.2-ounce single cans
• Distribution: Colorado, Kansas, Montana, Nebraska, Utah and Wyoming

Since its debut, Upslope Hard Yerba Mate has gained a loyal following for its refreshingly balanced lemon and tea taste and naturally occurring caffeine, making it a standout in the craft hard tea category. Brewed with organic pure leaf yerba mate and real fruit, it embodies Upslope’s commitment to quality and innovation while honoring the rich South American tradition of mate drinking.

The new 12-packs and 19.2-ounce cans will be available in Upslope’s Boulder tap rooms and across its distribution footprint by mid-April.

To learn more about Upslope Brewing Company and its lineup of beers, hard seltzers, and Hard Yerba Mate, visit www.upslopebrewing.com. #ApresEverything

###

About Upslope Brewing Co.

Boulder-based Upslope Brewing Company crafts premium ales, lagers, Spiked Snowmelt craft hard seltzers, and Hard Yerba Mate, all made with natural ingredients. Designed for adventure, Upslope’s lineup—packaged in sustainable aluminum cans—complements the outdoor lifestyle. Their core beers include Craft Lager, Citra Pale Ale, IPA, West Coast Style IPA, Japanese Style Rice Lager, and Mary Jane Ale, with rotating seasonal releases throughout the year. As a Certified B Corporation, Upslope is committed to quality, sustainability, and innovation. Learn more at www.upslopebrewing.com.