Craft Lager 12-Packs Hitting Shelves for the First Time!
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We hope you’re as excited as we are about the release of our Craft Lager 12-packs! Perfect for outdoor adventures, these cans are river-ready. We’re honoring our upstream roots through our 1% for Rivers Campaign and partnership with Trout Unlimited.
This year-round style has become a staple for Colorado craft beer fans and river enthusiasts alike and has been benefitting coldwater fisheries and watersheds through our 1% for Rivers campaign since 2011. One percent of all Craft Lager can sales are donated to local Trout Unlimited chapters in Colorado, Arizona, Montana, Texas and Wyoming.
“Our local watersheds give us so much—beauty, recreation and of course, the snowmelt that goes into our premium craft beers,” said Henry Wood, Upslope’s Director of Sales and Marketing. “Protecting our water is not only essential for good fishing, it’s also good for beer—and we all know fishing is better with beer!”
Upslope Craft Lager is a premium American lager brewed entirely of malted barley and Saaz hops. Snowmelt-infused and river-ready, this Colorado-style session beer delivers a clean, easy, light-bodied lager for the ages.
“Trout Unlimited is thrilled to ramp up our partnership with Upslope on the 1% for Rivers campaign,” said Joel Johnson, Chief Marketing Officer for Trout Unlimited. “We share a goal of raising awareness for conservation of trout. TU’s presence on their new 12-packs will give Upslope fans the opportunity to enjoy a great craft beer while making the fishing better on their home water.”
Trout Unlimited is a national organization that works to conserve, protect and restore North America’s coldwater fisheries and their watersheds. One percent of proceeds from every can of Upslope Craft Lager sold will go directly to local chapters to ensure that robust populations of native and wild coldwater fish such as Trout and Salmon once again thrive within their North American range.
Twelve-packs of Upslope Craft Lager will be available on shelves at select Colorado liquor stores and will be available in all of Upslope’s channels of distribution later this spring, including our out-of-state markets: Arizona, Montana, Texas and Wyoming.
Learn more and get involved with Trout Unlimited by visiting http://www.tu.org/get-involved.