Brown Is The New Silver
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Picture this: You are sitting in the cushy seats of Wells Fargo Theater in Denver among four or five thousand of your peers. The awards ceremony begins and a graphic shows up on the big screen — 4338 beers from 666 breweries were judged in 84 categories — The crowd gasps. We feel hopeful with our entries, but humbled by the numbers. There are no assumptions here, no feelings of entitlement. We start to count down the style categories of which we did not medal.
Is it possible to taste passion? At the 2012 Great American Beer Festival, Upslope Brown Ale received a silver medal in the American Brown Ale category, our fourth medal in four years of brewing beer. We couldn’t be more proud of our Brown Ale in the green can. The roots of it’s style go back a couple of centuries, and it’s recipe comes straight from the heart of a homebrewer. Follow me here and I’ll tell you the tale of an award-winning brown ale Introducing No. 3: Upslope Brown Ale