Introducing Spiked Snowmelt – Upslope’s Craft Hard Seltzer

• May 3, 2019
• Upslope Brewing
• no comments

BOULDER, Colo. (May 1, 2019) — Upslope Brewing Company announces their debut into a new category with their own craft hard seltzer, Spiked Snowmelt. Crafted and canned at their Flatiron Park production brewery in Boulder, CO, Upslope will launch a mixed 12-pack featuring three flavors in 12-ounce cans: Juniper & Lime, Tangerine & Hops, and Pomegranate & Acai. These flavors will also be available on draft at Upslope tap rooms and on-premise accounts.

The decision to launch into this category remains in line with Upslope’s love for the outdoors and their dedication to delivering palatable craft beverages perfectly suited for those après moments. Each can of Spiked Snowmelt weighs in at 5% ABV and is 100 calories with only 2g of carbs and 2g of sugars. Gluten free and lightly flavored using only natural ingredients, it provides the perfect companion for health conscious drinkers living the active outdoor lifestyle.

“Upslope has been about innovation since the beginning and continues to foster experimentation. We’ve been known to try things that were once unpopular, such as canning an IPA back in 2008 or being one of the first to release what we called a Craft Lager. Now, we’re excited to enter a new category to continue our growth and provide another offering for our fans,” said Upslope Director of Brewery Operations, Dany Page. “Our Spiked Snowmelt delivers a lightly flavored, low calorie and gluten free option with the same main ingredient that we’ve used since the beginning – snowmelt from the Rocky Mountains in our backyard. This crisp, clean and refreshing product has been in the works for the past year, and we can’t wait to get these cans into your hands for your next adventure.”

Spiked Snowmelt mixed 12-packs will be available at liquor retail stores in Upslope’s states of distribution (CO, AZ, NM, WY, MT, NE, FL) starting May 2019.

About Upslope Brewing Co.

Boulder-based Upslope Brewing Company is the creator of premium ales and lagers that are artfully crafted using natural ingredients. Packaged in aluminum cans for exceptional portability and because it’s best for the environment, Upslope complements the outdoor lifestyle and caters to the on-the-go beer enthusiast. The five flagship beers include: Citra Pale Ale, India Pale Ale, Craft Lager, Rocky Mountain Kölsch, and their annual Experimental IPA. Additional installments are offered in a Limited Release Series, the Lee Hill Series and the Tap Room Series. In an ongoing effort to protect watersheds nationwide, and the key ingredient in Upslope ales and lagers, one percent of Upslope Craft Lager can sales benefits local Trout Unlimited chapters in the state in which the beer is purchased. Additionally, Upslope is a proud Certified B Corporation, joining an effort to redefine success in business by solving social and environmental problems. Learn more about Upslope at www.upslopebrewing.com.

Contact:

Katie Hill, Marketing Manager

Upslope Brewing Company

katie@upslopebrewing.com